Cricket protein, the new superfood for athletes

As athletes, we are constantly looking for nutritional products that will help us get stronger, faster and perform better. In a market packed with options that use unwanted extra ingredients, Naak created a high-performance and eco-friendly nutrition that’s based around one simple ingredient, crickets.

Crickets are a superfood

Eating insects has become a trend in North America, but did you know crickets are actually a superfood with tons of nutritional benefits for athletes?

  • HIGH IN COMPLETE PROTEIN (2 to 3 times more than beef or chicken)

Proteins have an energetic role during a long-term effort, but their main function lies in muscle repair after exercising. Cricket proteins are complete, which means they contain the 9 amino acids essential for muscle synthesis.

  • HIGH IN CALCIUM (1.6 times more than milk)

Calcium has many roles in the human body, including bone health and muscle contraction. It is thus an essential element to ingest through our diet.

  • HIGH IN IRON (2 times more than spinach)

Iron is one of the components of red blood cells, the cells specialized in the transport of oxygen. It is therefore particularly important for athletes. 

  • HIGH IN OMEGA 3 (as many as salmon and with the perfect ratio of 1 for 3 with OMEGA 6)

Often called "the good fats", omega 3 as omega 6 are two fatty acids essential to our body, since the latter cannot synthesize them. They have many crucial functions in our health.

Crickets are sustainable

In 2013, the FAO (Food and Agriculture Organization of the United Nation) published "Edible insects: Future prospects for food and security", a report that recommends integrating edible insects into our diets in order to reduce our environmental footprint and maintain a high quality diet, rich in protein and minerals.

Cricket powder is one of the most sustainable source of complete protein in the world. To produce the same quantity of meat compared to beef, crickets need 24 times less food, 2000 times less water and produce 100 times less greenhouse gases! A huge difference when we know that the livestock sector generates as much greenhouse gases as the transport sector and monopolize two thirds of the cultivated surfaces on Earth.

Furthermore, cricket’s can be farmed in a closed-circuit system. Food scraps are fed to the crickets, the crickets are used as a source of protein and minerals, and cricket waste can be used as fertilizer for plants.

Where does cricket powder come from?

The crickets are farmed in the biggest insect farm in North America : Entomo Farms, located in Northern Ontario.

At Entomo Farms, the top priority is the quality of life of the insects they raise. The crickets are farmed in an environment similar to their natural one, which allows them to grow in optimal conditions. Not to mention they are fed with natural ingredients: leaves, plants and grains.


Eating insects around the world

Entomophagy means eating insects. Over 2 billion people in countries all over the world eat insects on a daily basis! More than 2000 species of insects are known to be edible.

Insects are an excellent food, rich in protein, healthy fats, vitamins, fibre and minerals.

And for the record, everyone is entomophagous! We swallow unknowingly an average of 500 g of insects a year, hidden in salads, fruit, rice, peanut butter and many other foods.


NAAK: Nutrition for Adventurous Athletes who travel Kilometers

Naak was born from a passion for nutrition and triathlon. As endurance athletes and engaged citizen, we are always looking for an ecofriendly, healthy and efficient diet. 

These concerns really became important to us when we qualified for the triathlon world championships. At this time, we started looking for an energy bar that suited us, that is able to support long-time physical efforts and which is respectful of the environment. Unable to find it, we decided to create the Naak bars: high-performance and eco-friendly energy bars made out of cricket powder.

With the help of nutritionists and athletes, we developed three delicious flavors: Choco-Orange, Choco-Banana and Coco-Macadamia.

With our product, we also wish to share some values such as excelling oneself, a healthy lifestyle and respect for the environment.

Many athletes have understood the benefits of insects on their performance, their health and the environment. In this regard, Alexis Lepage, Magali Tisseyre, David Lacombe, Valérie Bélanger, Caroline Saint-Pierre, Isabelle Rouleau and Stéphanie Roy have integrated the Naak bars into their diet.

Alexis Lepage eating a naak bar

 Alexis Lepage, professional triathlete:

"I slide a bar or two into my bike jersey on long rides to keep me full and maintain my energy levels. You have to try these bars!"


Join us and be a part of the future of nutrition, a nutrition that is performance driven, natural and eco-friendly.

In one word: #cricketpowered.

Nutrition Sport

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