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THE NÄAK STORY

OUR MISSION

"Build the most sustainable fuel. Inspire adventure. Preserve the outdoor playground."

THE STORY BEGINS IN 2016 WHEN WILL AND MINH QUALIFIED FOR THE TRIATHLON WORLD CHAMPIONSHIPS.

It is on this occasion that we really started to reflect upon the role of nutrition and its impact on our performances. Mastering nutrition is the key to success in long, high-intensity training and running. So we designed the first energy bar made for ultra endurance athletes. We delivered our very first bars in 2016 and we now deliver to thousands of subscribers across North America.

DESIGNED BY ENDURANCE ATHLETES, FOR ENDURANCE ATHLETE

Their nutritional value and physical characteristics are conceived to meet endurance athletes’ needs in terms of energy and recovery, before, during or after exercise. Created for athletic performance, they are also perfectly suitable as a snack for all active people. Näak bars are a healthy product: they contain only natural ingredients, and they are free of preservatives or refined sugar. The protein in Näak bars comes from cricket powder; a super-food which is also rich in vitamins and minerals, and requires very few resources to produce.

WE STARTED NÄAK IN OUR KITCHEN.

We teamed up with sports nutritionists and chefs in order to develop our first energy bars recipes. This product was initially released in two flavours, Choco Orange and Choco Banana. During the summer of 2016,we raced in a dozen triathlon, cycling, and running events and eventually promoted our energy bars at the end of the race. Over the summer, we managed to sell over 4,000 bars to endurance athletes who quickly adopted our products and identified with our values.

SUSTAINABLE BRAND

We are part of the Y generation, a generation raised with a growing awareness in regards to our impact on the environment and the importance of how we consume. Thus, we have always felt concerned with sustainable development and responsible consumption. We have taken numero initiatives to reduce our impact on the environment:

  • we are using sustainable ingredients like cricket powder
  • we have launched a zero waste product line
  • our packaging are recyclable

WHY NÄAK?

Näak stands for Nutrition for Adventurous Athletes who run Kilometers.

NÄAK TIMELINE

Thus, we have always felt concerned with sustainable development and responsible consumption. We have taken numero initiatives to reduce our impact on the environment:

Thus, we have always felt concerned with sustainable development and responsible consumption. We have taken numero initiatives to reduce our impact on the environment:

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Our community

Näak is more than a simple business. We are a community of athletes sharing the same values: performance, health, and respect for the environment. Thousands of professional and amateur athletes depend on Näak products to explore new playgrounds and redefine what is physically possible. Our goal is to offer active people products adapted to their lifestyle, in order to help them achieve their goals, while raising awareness of the impact of their food on the environment. Thus, we seek to constantly develop new innovative products that could be integrated in our daily diet.

WANT TO KNOW MORE ABOUT US? JOIN OUR COMMUNITY

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